storytelling coach

Business Storytelling from Hype to Hack:
Unlock the Software of the Mind

From informal meetings to public speaking: our ability to get ahead stands and falls with our ability to be heard, understood, and believed, personally and professionally. But how do we capture interest and imagination in an age of information inflation? When you have an important message, you need to communicate it so that it clicks (makes immediate sense) and sticks (is memorable, repeatable, and consistently acted upon). 

You can hack this communications challenge with stories. Storytelling is a brain hack. 

This is your hacker’s guide to

  • saving time and nerves – get through to people quickly
  • saving money – communication errors are costing your organisation
  • mastering storytelling – even if you’re not ‘creative’ 

The book is published internationally by Pippa Rann Books and distributed in Asia by Penguin Random House.

“In this definitive guide, storytelling expert Jyoti Guptara draws on insights from neuroscience to demonstrate the fastest way to communicate better.”
— Publishers Weekly

Praise for Business Storytelling
from Hype to Hack

(One of the books…) I kept returning to that look to the future and ask: How can we all work together to make it better?
Doug McMillon, CEO of Walmart on LinkedIn

Read this lively, lucid and persuasive book to learn why a telling story is a far more powerful way to persuade people than a power point.
— Gurcharan Das, former CEO of Procter & Gamble, India

As an avid reader of many business books, I can say that this is a unique book that cuts to the core. Pragmatic advice that can be applied to almost every sphere of human activity.
— Anastasia Kalinina, Head of Eurasia, World Economic Forum

Compelling content, rendered engaging and accessible by well-chosen examples.
— Dr. Günter Müller-Stewens, Professor of Management, University of St. Gallen (HSG)

I could not put the book down! Business schools need to engage more fully with this material.
— Prof. Uma Gunasilan, Assoc. Dean of Research, Hult International Business School

This book nails it.  It tackles a trendy new subject with experience and intelligence, and the writing is powerful, concise and inspiring.  There is a real need.   It can help everyone from CEOs in business and non-profits dealing with strategy, to individual contributors.  In a world emptied by division as well as relational loneliness but overflowing with data and noise, great storytelling is often the missing link that keeps us disconnected from meaning, mission, strategy and stakeholder commitment.  Guptara inspires us to rethink how authentic storytelling can enhance our influence as formal and informal leaders.  It then goes to work showing how to make storytelling into a powerful relationship resource.
— Robert E. Hall, author This Land of Strangers: The Relationship Crisis That Imperils Home, Work, Politics and Faith; serial entrepreneur and ‘recovering CEO’, USA

This book is a gem. The writer’s use of his personal stories to teach what he preaches makes it highly readable; it evokes empathy and leaves the reader with precious ideas which click and stick. The many practical tips and hacks bring the art of story telling within reach of anyone, even outside of the targeted business audience.
 Janet Lim, Advisory Board member at the Institute for Societal Leadership and Fellow of the School of Social Sciences at Singapore Management University. Frm Assistant High Commissioner, UNHCR

A must-read. Storytelling is critical for making better sense of complex matters and can help, in particular, to come up with a clear strategic vision.

— Prof. Dr. Peter Lorange, former President of International Institute for Management Development (IMD) AND AUTHOR, THE BUSINESS SCHOOL OF THE FUTURE

Unlocking the secrets to business storytelling will take your business on a tremendous growth journey. Jyoti Guptara guides his reader through the art of crafting and delivering a business’s core values and offers through storytelling. With new media dominating the marketplace, Guptara provides practical guidance on how to navigate through the noise. With insights for new and seasoned entrepreneurs, Business Storytelling from Hype to Hack presents the fundamentals for advancement and optimization of your organisation’s story, for more personal and business success.
— Jake Fichman, CEO of Goldfish Marketing Inc. & Media Advisor to the Government Press Office, Israel 

Jyoti Guptara is uniquely positioned to provide a solid business consultancy and strong story-based vision. He shows a remarkable ability to combine creative writing and story-telling with the requirements of executive-level success.  Superb writing … The concepts are broken down into clear elements that can be easily absorbed and applied.
— Davis Bunn, mega-bestselling author with sales over 8 million books. Former international business consultant. Writer in Residence, Regent’s Park College, University of Oxford, UK

How do you get heard or noticed in an age of information overload and low attention span or engage effectively with your customers and employees? This book answers these questions and more.  Jyoti Guptara beautifully blends the art of storytelling within a business context and shows how you can effectively influence your audience by connecting with them at the level of both heart and mind, leading to a lasting impact. The insights, applications and tools provided in this book can help any leader, be it in communicating a strategic vision, in promoting your products or in creating a positive engagement within your team.
— Suresh Theodore, Head of Global Sales, ABB Power Grids

As a business leader, I was always aware of the lack of humanity at work, even though we know business runs through relationships. In your quest to be an authentic leader and truly influence others, story-telling will ease the challenge of getting people behind you and your organization. This is a must-read for those business leaders who want to make a difference.
— Flooris van der Walt, author Attentive Leadership, former VP Global HR Business Processes at LafargeHolcim

Guptara’s compelling book gives the simple steps we all need to take to open people’s eyes, touch their hearts, and move them to action.
— Patrick Dixon, Chairman of Global Change Ltd., one of ‘the 20 most influential business thinkers alive’